New Taipei City, Wanli Crab is one of the most successful food to be pushed on the international stage, with the output value of 1.5 billion. It and its brand have grown its output value for 7 times. With the support of city government, “Wanli Crab” is a brand promoted since 2012. After the marketing and the promotion by young fishermen, “Wanli Crab” became the first brand of Taiwanese crabs, not only successfully increase the income of fishermen, but also activate local sightseeing, catering and fisheries processing industries.
 

Moreover, Gongliao Abalone brand has also enabled many youths to return to their hometowns. The brand got promoted into marketing channels and production, which brings more and more people to local visits and the food itself. The model established create a place for local community which is the issue we must face in the future. In particular, its model includes small-scale farmers from the local community to continue and  to invest the talents for a sustainable future.

Competent Authority：Agriculture Department, New Taipei City Government